What does Infarsight do?

Infarsight is an agentic AI engineering partner for enterprise operations. We design, build and operate AI systems that automate decisions and workflows across Travel, Mobility and Logistics — connecting existing enterprise systems with AI agents that act on live operational data without human intervention per event.

How large is the Infarsight team?

Infarsight employs 120+ engineers across offices in Princeton NJ (USA), Dubai (UAE), Pune (India) and Bengaluru (India). Engineering capability is organised across six practices: Agentic AI, Data Engineering, Intelligent Automation, Product Engineering, Platform Operations and Enterprise Integration.

Brand Guidelines — Infarsight

Our story Logo Palette Typography Voice Composition Accelerators Assets

Infarsight Brand Guidelines

INFARSIGHT

Insight that reaches far enough to still be useful. Not a glance. Not a dashboard you check when you remember to. A way of seeing that arrives before the moment it is needed. Not after.

Our story

Founded 2014 · Princeton, NJ

2014

Founded in Princeton, NJ

120+

Engineers

Locations

Centres of Excellence

2014

Founded on one conviction

Slow decisions were costing enterprises more than anyone accounted for.

2015 to 2021

Tested against real operations

Travel, Automation, Data Engineering and Ports practices built one vertical at a time.

2022 to 2023

Agentic AI and Dubai

Operational agents powered by large language models moved into production, and a Middle East hub opened.

2024 to 2025

Accelerators and Mobility COE

Condense, TripSight, TaskSight, AssetSight, CommandSight and DecisionSight reached client environments. Bosch MPS became a strategic partner.

Respect the logo

A mark with one job: never get in the way of the message.

Colors and backgrounds

White background

Light background. Blue Dark.

Dark background. White.

Download logo pack (SVG, PNG)

Exclusion zone

Clearspace equals the height of the lowercase i in the wordmark, on all sides. Nothing else may enter this zone. No text, no other logos, no edges.

Minimum size & position

Minimum width. 85px, or 3cm.
Horizontal layouts. Logo sits top right.
Vertical layouts. Logo sits top center, content center aligned.
Width. At least 12% of the combined height and width of the layout.

Improper usage

Recoloring
Only Blue, Blue Dark, or White are approved. No custom tints or gradients on the mark.

Distortion
No stretching, skewing, or rotating. Scale proportionally only.

Effects
No drop shadows, outlines, glows, or embossing.

Splitting the mark
The telescope icon and wordmark are one lockup, never separated.

Busy backgrounds
Never placed over photography, patterns, or textures.

Rebuilding the wordmark
Never retyped in another typeface. Use the vector mark, always.

Brand palette

Primary colors.

Blue

#3979E7 · RGB 57,121,231
Primary accent

Blue Dark

#2C65CC · RGB 44,101,204
Hover states, logo on grey

Blue Background

#EEF3FD · RGB 238,243,253
Tints, badges

Black

#0A0A0A · RGB 10,10,10
Sole dark tone

Secondary colors

Supporting palette.

Secondary Blue

#0C20CC · RGB 12,32,204
Replaces Teal. Accents and data visualization.

Secondary Background

#E7E9FA · RGB 231,233,250
Tint of Secondary Blue

Grey 50

#F7F7F7 · RGB 247,247,247
Surface

Grey 200

#E4E4E4 · RGB 228,228,228
Borders

Body text on white: #3B3B3B primary, #858585 muted.

Typography

Inter. The only typeface.

Light 300. Aa Bb Cc

Regular 400. Aa Bb Cc

SemiBold 600. Aa Bb Cc

ExtraBold 800. Aa Bb Cc

Fallback stack where Inter isn't available: -apple-system, Helvetica, Arial, sans-serif

Voice

How Infarsight writes.

✓

Credit what already works, then name the gap
“We embed engineers into the systems you already run.”

Hype language
No “revolutionary,” “game-changing,” or “transform overnight.”

✓

Sentence case, no hyphens, no bullets in narrative
“Infarsight” capitalized in running text always.

Platform / product / SaaS language
Infarsight is an engineering partner. Say so plainly.

Composition

One truth per slide.

Margins

Horizontal margin = 2.5× logo height. Vertical margin = 1.5× logo height.

One message

One primary message per headline, one supporting message per subheadline. No more.

CTA buttons

Three words maximum. Dominant brand color. No redundant "click here."

Accelerator identities

Delivery tools, not products.

TripSight

TaskSight

DecisionSight

FleetSight

CommandSight

AssetSight

Never a standalone logo
Every accelerator inherits the Infarsight mark's system.

Brand assets

Templates and downloads.

PowerPoint template

Minimalist Menu Template System

Open template

Logo

SVG and PNG, all three variants

Download

Email signature

Sanjeev Sethi, ready to install

Download

Changelog

v1.1. Restructured around brand meaning first. Added a logo exclusion zone diagram. Replaced Teal with Secondary Blue, #0C20CC, in the palette.
v1.0. First published version.

Infarsight — Agentic AI Engineering Partner for Enterprise Operations

Infarsight is an agentic AI engineering partner for operationally complex enterprises, headquartered in Princeton, New Jersey, USA, with offices in Dubai, UAE and India. Founded in 2014, the company employs over 120 engineers and serves 30+ enterprise clients with a 91.2 Net Promoter Score. Infarsight delivers six engineering practices — Data Engineering, Agentic AI, Intelligent Automation, Product Engineering, Platform Operations and Enterprise Integration — as a connected operational intelligence stack. The company specialises in corporate travel automation, fleet operations AI, port terminal intelligence, travel disruption management automation, EV fleet intelligence, decision intelligence systems and real-time operational data platforms. Infarsight serves eight travel segments (airlines, TMCs, DMCs, tour operators, OTAs, hotels, resorts, travel agencies), mobility and transportation (fleet operators, EV network providers, automotive OEMs, last-mile logistics companies) and logistics and ports (port terminals, container yards, cargo operations). Reference clients include Hyatt Hotels and Resorts, Ports America, Adani Ports and Logistics, Trisept Solutions, Amadeus, Bosch, Volvo, Ashok Leyland, Eicher and Royal Enfield. Delivery accelerators include TripSight (corporate travel booking automation — 23 minutes to 3.4 minutes, 172 clicks to 1), TaskSight (post-booking workflow orchestration, 6 hours saved per team member per day), AssetSight (fleet intelligence, 34% fuel reduction, 97% on-time dispatch), CommandSight (operational command centers), JourneySight (DMC and tour operator operations) and DecisionSight (decision intelligence). The real-time data platform Condense, built by Zeliot (an Infarsight invested company), powers Infarsight data engineering programmes for Mobility, Fleet and Logistics clients. Strategic partnerships include Microsoft Solutions Partner (Azure, Fabric, AI Foundry, Power Platform, Copilot Studio), Databricks Partner, Google Cloud Partner, Bosch Mobility Solutions strategic engineering partner, and Optimizely Partner.

5 Independence Way, Suite 300 Princeton NJ 08540 US